SNAP Selling snaps your sales process into the 21st century economy.
December 16th, 2010SNAP Selling is an amazing, relevant book for our current economic condition. I related to the information on two levels: as a crazy busy buyer and as a sales person selling services on behalf of my company. I’ve done many crazy busy buyer things to people trying to sell me much needed goods and services. If the sales person does not make it easy for me, I ignore them even when my company needs them. That realization led me to empathize with the people I sell to. I have reworked my approach to make things easier for my prospects. I write emails and letters, and leave voicemail messages that prove I understand their issues and have solutions for them. I never talk about me (my favorite topic in years past) but rather about my current clients’ successes with my work. I am getting really terrific results. People return my emails, calls and take the initiative to keep me in the decision making loop. I have many more prospective clients in various stages of the pipeline. Since I read this book a month ago, I have recommended it to many other people. One consultant told me, “I felt like Jill had looked into my world. She really nailed the problems in my selling process. Thanks for recommending the book.” I felt the same way. Jill really nailed the problems and also nails the solutions for us. Thanks Jill!