Negotiation Rules is now available on AMAZON, Barnes and Noble, and anywhere books are sold.  

Negotiation expert, Jeanette Nyden is telling business professionals that it is time to stand up and stop rolling over. According to Nyden, Stressed out and stretched thin is the new theme in business. All kinds of businesses are making tough choices. Customers are cutting back. Some are on the brink of disaster, while others are perfectly fine but act like they are on the verge of collapse. All of this economic uncertainty is creating havoc in what used to be routine negotiations.
Nyden is the author of a new book, Negotiation Rules! (Sales Gravy Press) - a book designed to provide professionals  with a step by step-by-step method for negotiating important deals with customers, vendors, and other partners they meet at the bargaining table.

Drawing on her clients’ experiences, Jeanette Nyden, negotiation expert and professional mediator, provides examples of techniques and strategies that successful negotiators use to negotiate great deals, even under difficult circumstances. In this book readers learn to:
Uncover hidden agendas
Effectively negotiation price
Demand and define tradeoffs
Use   influence to their advantage
Manage power imbalances

 
Negotiation Rules! also includes links to online Negotiating Money Charts and a negotiation preparation tool. Ultimately, Negotiation Rules! was written to give salespeople, business owners, and business executives a powerful, competitive edge in this down economy.

 
“This is an amazing book”, said Jeb Blount CEO of SalesGravy.com. “I’ve always felt that negotiation was one of my weaknesses and the current economy hasn’t helped. I have to say though that the techniques Jeanette lays out in Negotiation Rules! have really helped me. In this economic environment salespeople, business leaders and frankly everyone must stay on their toes in negotiations.”

 
 Jeanette Nyden helps business people close more deals by improving both their confidence and skill level at the bargaining table. Leveraging her experiences as an attorney and professional mediator, she emphasizes practical and relevant negotiation skills. J. Nyden & Co., Inc offers a variety of services from coaching to Keynote addresses. 
For more information visit http://www.SalesGravy.com or www.jnyden.com

Title: Negotiation Rules!: A Practical Guide To Big Deal Negotiation
Author: Jeanette Nyden
Release Date: July 30, 2009
Publisher: Sales Gravy Press
Paperback: 186 pages
ISBN: 0981800475
Price: $19.95

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